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Il programmatic non è più solo legato al mondo online. Il caso Out of Home Paola.Maffezzoni October 25, 2018 - 09:46 GroupM In The News October 25, 2018 Il DOOH sta crescendo in termini di inventory e...
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Allineare il marketing con gli obiettivi di business è prioritario per i brand italiani. I dati di Xaxis Paola.Maffezzoni November 13, 2018 - 04:57 GroupM In The News November 8, 2018 Misurare...
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Programmatic e Radio: come sta cambiando l’ecosistema audio Paola.Maffezzoni December 4, 2018 - 08:35 GroupM In The News December 4, 2018 In Italia la Radio è un mezzo che gode di un’audience...
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Xaxis nell’arena del Programmatic Audio con la soluzione Live!Audio Paola.Maffezzoni July 19, 2019 - 10:10 GroupM In The News July 19, 2019 La pubblicità audio, anche nella sua variante in...
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GroupM: rynek testuje programatyczną reklamę audio, marketerzy zainteresowani ofertą lisa.taormina August 13, 2019 - 10:45 Press Releases August 13, 2019 Rozwój podcastów, muzycznych serwisów...
View ArticleGroupM Performance Named a Strong Performer in Performance Marketing...
GroupM Performance Named a Strong Performer in Performance Marketing Agencies, Q3 2019 Report by Independent Research Firm Dorotea.Lechuga September 18, 2019 - 08:54 Press Releases September 18, 2019...
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Intelligenza Artificiale e Voice Technology: a IAB Forum il punto di vista di GroupM Digital Paola.MaffezzoniNovember 21, 2019 - 08:41EventsNovember 21, 2019Con 5 workshop (3 organizzati dalle agenzie...
View ArticleStreaming Wars: How Will Media Buying Adapt?
Streaming Wars: How Will Media Buying Adapt? Dorotea.LechugaJanuary 10, 2020 - 10:36BlogJanuary 10, 2020Trish Reilly Senior Director, Strategy Group at Xaxis A dynamic consumer requires dynamic media...
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Media MediaPost All Star: Nicolas Bidon Dorotea.LechugaJanuary 17, 2020 - 16:19GroupM In The NewsJanuary 16, 2020When Nicolas Bidon took the helm of Xaxis a couple of years ago, the WPP unit has...
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